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BAD HEMPER

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BAD HEMPER

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Friday, 08/01/2014 3:05:58 PM

Friday, August 01, 2014 3:05:58 PM

Post# of 347775
Affinnova's study suggests that inferior package designs by Nos and Amp are primarily to blame: they fail to attract consumers' attention or drive purchase at shelf. However, in the sparkling water category, recent entrant Sparkling Ice used effective package design to overcome limited distribution and advertising support, beating out long-established category leaders such as Perrier. In short, package design is a powerful driver of a product's success or failure.


http://www.foodbev.com/news/beverage-newcomers-need-to-prioritise-pa#.U9vkpUjq6X1
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