Marani Brands Inc. (MRIB)

[Matthew Berg]

"So its now:
451 * 24 * (28.99 * 6) = $1,882,726 gross. for all stores just 2 cases before profits.
(locations) * (cases per year) * (price per case)"

Well no, and that is also very misleading math. Their price is now $24 at a gross margin, they claim, of 48%. So it's actually 451 * 24 * ($13 * 6) = $844,272. At a 30% profit margin that comes to $253,282 or $.0004 per share. Posting gross sales numbers may be impressive but it's somewhat deceptive by ignoring COG and profit margin which is the way to value the stock and this stock has no chance of selling enough product to even come close. And the argument is really moot because they are nowhere near these kinds of sales levels and have spent two months in the same 13 test stores trying to sell what they originally stocked with and are now forced into steep discounting to clear inventory.