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capitalkid

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capitalkid

Re: MonestHind post# 37199

Tuesday, 07/29/2014 5:03:30 PM

Tuesday, July 29, 2014 5:03:30 PM

Post# of 112680
Are you joking?

Brand Equity is an established method of placing a valuation on marketing of a brand. It's also a GAAP line item.

Try telling Coke or Visa that their trademarks don't hold any intrinsic value.
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