Yes, good point. And as we are seeing, the PR is getting weaker and weaker and certainly unverifiable. If there were good news from Costco for example, it would be communicated immediately. Announcing national advertising without a media plan is simply fluff. Other than the initial hype it creates when announced it works against them as time goes by and nothing materializes. But then again, that seems to be quite a common occurrence at Marani.
The problem this company now faces, scam or not, is they are running out of credibility. The PR will go only so far and as stated, becomes weaker and weaker and ultimately will start looking like excuses more than news. When this happens only one thing will support credibility and that's tangible results. Sales, seeing a real national ad, new customers, financials, etc. and the financials is the big deal now. As long as they don't report it starts to look more and more like they're hiding something. Again, it's a credibility issue. No news in this case is most likely bad news.
And just a hunch but I think there is a lot more to Dan Senters absence on the Money TV spot Friday. Vacation? Why would they schedule the shoot while he was out on vacation? He's the only one giving this company any credibility whatsoever. So instead Margrit alone goes out and as one would expect fumbles all over herself and looks totally foolish and unprofessional? Nope, I don't buy it. I think mr. Senters may be history realizing what's going on inside. But he surely wouldn't say anything because he's probably got all or a good portion of his compensation tied up in MRIB stock. If I were Senters I'd do exactly what his predecessor did... Run far and fast and remove Marani from the resume.
