Bots Inc (BTZI)

[Inveigled]

As a former director of world-wide marketing for a fortune 500 company I agree 100% with the price increase to $5.00 for vitacig. Business runs on margins period. I have always considered the $2.00 vitacig sale as a new product brand promotion and was probably, at best, a break even price point. I considered the increase in price to $3.00 as a recognition of "proven concept" and a market price point test. Given this increase to $5.00 MCIG has apparently completed price elasticity testing and has determined it's greatest margins and profitability can be accomplished at this price point.

Look at it this way:
The old price of $3.00: 10 units x $3.00 equal $30.00 of revenue.
The new price of $5.00: only 6 units x $5.00 equal $30.00 revenue.
Revenue remains the same however product cost has been reduced by 40% increasing margins and profitability. Some customers may be lost however at the end of the day this is very good for MCIG.