You are correct. Non refrigerated pancakes. I'm not waiting for a run here. This a long term play for me. Shelf life testing will hold it up from retail sales, hopefully they can drive online sales, and reap the higher markup. When we get down the road here, we can see that at $4/can retail and a production capacity of 10-12 million cans, we can produce 40 to 50 Million in revenue annually if marketing can drive sales to peak production.
Rock Solid Development - Strategic Asset Development for a Dominant Future