Ninja, thanks. I agree except for one thing. There is an old saying in Sales, "you sell the sizzle, not the steak".
I can go into detail and give her minutiae about the technical aspects and quality of the product OR I sell the idea. I went with the latter.
This email was sent to a woman that determines whether a subject makes it on PBR. If it gets too confusing, it'll never make the show. This was intended to be the KISS formula. Keep It Simple Stupid, give her three bullet points and a synopsis.
Hopefully for her this email simply grasps her interest and we get free Pub.
Incidentally, I sent a second email moments after the first one excusing myself for being forgetful and included a second link. Just another way of getting noticed, twice.
Thanks again,
Airdale
This post is an opinion and should not be considered reason to buy or sell any security, or to besmirch, belittle or berate any person, religion, cult, creed, race, sex, political party, company or company representative of any age or appearance.