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Wednesday, 07/23/2014 3:54:19 PM

Wednesday, July 23, 2014 3:54:19 PM

Post# of 50129
Finally received an email from Tom after sending 5 emails over the course of 2 months.

MY EMAIL

Hello Mr. Parilla,

I would like to first of all thank you in advance for reading this email.

I understand you and your company are under a lot of pressure not only from the SEC suspension but the shareholders as well. I have nice position in your company and at times follow the message boards and I have to say, a lot of people are not very happy with what has happened with Fortitude. As an owner of multiple companies, I understand that in business, almost nothing turns out how we would like things to turn out and that is just the cost of doing business in today’s world. There are many people posting emails that you have sent shareholders which is doing nothing but damage in the eyes of shareholders.

At any rate, I do see immense value in one of your lines of revenue and that is the Affinity Black Card. I have some connections to players in the payment industry across North America and I am not sure what your plan is for that line of business but if you could become the “standard” payment card for the MJ consumers there could be a lot of money to be made, you will just have to come up with some strategic partnerships and possibly rewards programs to entice both dispensaries and consumers to use frequently.

Would you mind please updating me on your Affinity line of business and where you are taking that portion?

Also, I am quite puzzled as to the fact that Fortitude feels that selling a portion of the business to Cascade and issuing shareholders shares in that company. I believe you have stated that you feel that you need to move away from the MJ business as there is a lot of crack down on companies in that industry. What is to say that Cascade will not be halted and the shares that we receive in that company become substantially less valuable? I feel that moving business lines that you want nothing to do with over to another company and in return giving shareholders shares in that company could quite possibly be a very irresponsible move. Why would you give shareholders and opportunity to have shares in another company that has business lines that you do not want to be a part of?

I am still optimistic about your company however I wish there was a little more “focus” on the lines that will actually bring in substantial revenues for yourself and your company.

Thank you.



HIS RESPONSE:

We are still conducting business and working on cleaning up our capital structure. I am sure you understand that we are inundated with emails since the trade halt which is why it is difficult to return each and every email in a timely fashion.