InvestorsHub Logo
Followers 11
Posts 389
Boards Moderated 0
Alias Born 03/23/2011

Re: End Game post# 169990

Monday, 07/21/2014 5:33:38 PM

Monday, July 21, 2014 5:33:38 PM

Post# of 347753
I suggest you read 8-ks and PR's from say May of 2013. Better still, read the 10k/Q more closely. It's all in there but the gist of it from my understanding is that

level 5 was created as a subsidiary of MINE when MINE switched focus from green their project in Honduras.

MINE owns about 70% of Level 5 which contracted with powerbrands to develop Rise and Coffee boost among other things.

Coffee Boost and Rise were tested on the market briefly.

Level 5 acquired sole distribution rights to Vitamin fizz during that time from Vitamin fizz LLP a partnership consisting of Ezra and other heavy weights. Part of the deal gives level 5 about 50% of revenue from sale of level 5 and allows vitamin fizz LLP to appoint a member to the board of Level 5 (that person is Ezra).

We were told during the cc that coffee boost and RISE hard launch had been delayed to piggy back on the hard launch of Vitaminfizz to cut costs but note that this also allows the sole level 5 products of rise and coffee boost to utilize already existing vitamin fizz distribution network (i.e.from when it was on the market a number of years ago). This is what will happen next month if they keep to their timelines.

In short Coffee Boost, RISE are solely level 5 products so I expect MINE to get at least 70% of revenue generated from those products.

THC seems like a JV with a yet to be publicized company so we don't know the details of that arrangement yet.

Vitamin creamer well, it appears the owner of the patent is getting royalty payments as part of the licensing agreement but its a product that will be developed and marketed by level 5.

level 5 will get 50% of revenue from vitaminfizz sales.

That's MINE understanding of the events that have taken place here in the last 15 months. All IMO of course. Others may know more.