Sunday, July 20, 2014 9:15:32 PM
Guerrilla marketing doesn't seem to work very well for this company.
And that's all that BW & crew does. They (the products) aren't allowed in NASCAR events so they had to park their trailer at a distant parking lot, pitch their inflatable can, and try to hand out samples to the few people walking back to their car.
Its quite a pathetic scenario consider all the "ties" the CEO supposedly has had with racing.
Here are more photos of exactly what you are talking about:
Parking the sampling bus at an empty section of a park. It even looks like the KU vehicles are illegally parked! Isn't that a 2 lane road?:
Note the KU van lights are still on, this was likely a temporary sampling and dash. Park quickly, get a few photos to make it look like the company is promoting something (excuse), and quickly leave:
Oh, but lets make it look like there are hundreds of people that sampled the product:
VERY SHADY CEO tactics.
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