Super article. Thanks for sharing. A must read.
From the article...
"Injecting a million comics into kids’ hands via the Toys ‘R’ Us chain, every week fundamentally alters that paradigm in a very powerful and significant fashion. That’s four to five million comicbooks every month now in the hands of children and their parents — most of which getting read multiple times by multiple people in each household. In a single move, Red Giant may have just restored the readership in comics to what it was 40 years ago when comics written by Stan Lee reigned supreme. "
"In financial terms, that’s astounding."
"A million books a week, several million potential readers every week, is far more than Marvel or DC offers their advertisers even with big conglomerates behind them.”
"Beyond all the revenue-generating ads and the direct money from ancillary publishing, the Toys R Us deal open the doors to other opportunities, including DVDs, videogames, plush characters, board games, action figures, and so many other toys. “Connect [those] dots of opportunity,”
