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vincen71

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vincen71

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Friday, 07/18/2014 4:42:38 PM

Friday, July 18, 2014 4:42:38 PM

Post# of 49392
Summary

Facebook will be testing the addition of a "buy" button on advertisements.
Coupling this feature with its FAN could generate incredible revenue growth.
Facebook has a superior platform for advertisers and could turn itself into a monopoly.
Thursday afternoon, news broke about Facebook (NASDAQ:FB) testing a "buy" button, which will allow users to make purchases through advertisements or other posts directly from their newsfeeds. Users will be able to store their credit card information on Facebook, so the entire purchase flow will stay within the site. Initially, Facebook will be testing the alteration with small to mid-sized businesses and will not charge advertisers for it. However, when asked if they would charge more for this feature, they did not rule that out.
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