Thursday, March 30, 2006 6:38:46 PM
http://www.theage.com.au/news/Business/Mobile-content-expected-to-exceed-1b/2006/03/29/1143441207549...
Mobile content in Australia is set to explode, with revenues from mobile phones expected to exceed $1 billion by 2009, a market analyst says.
Frost & Sullivan's Asia Pacific director of telecom research, Manoj Menon, said on Wednesday the mobile content market in Australia generated $129 million in revenue in 2004 and it's only getting bigger.
Within three years it is forecast to grow to $1.015 billion.
"The mobile content market in Australia is now set for explosive growth, driven by increasing consumer awareness and industry competition to supply new mobile products and services," Mr Menon said.
Speaking at the Mobile Content Australia 2006 conference in Sydney, he said entertainment, enterprise applications and productivity services are likely to be the strongest sources of growth over the next five years.
The personalisation sector, including ringtones and wallpapers, accounted for 69 per cent of the total content market in 2004.
But Mr Menon said entertainment, which includes the lucrative adult services sector, will become one of the biggest movers.
Revenue from the entertainment category is expected to grow 122 per cent by 2009.
"Entertainment will grow exponentially, but in completely new and probably semi-profitable ways, with the key drivers being mobile TV, video, music and gaming," Mr Menon said.
"It will account for more than 50 per cent of revenues in 2009, driven by applications such as gaming, music and mobile TV."
On a global scale, mobile video alone is expected to account for 13 per cent of mobile data revenues by 2009 in the United States.
In terms of the year ahead, Frost & Sullivan said one of the largest challenges for the mobile content industry will be the establishment of successful business models in a fast-paced and turbulent industry.
"In the end, it is consumers and businesses that will benefit from increasingly sophisticated applications and services in ways many may not yet have imagined," Mr Menon said.
© 2006 AAP
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