NeoMedia Technologies, Inc (NEOM)

[ss9173]

From the 10K: Customer Relationship Management

Gavitec, Sponge and 12snap have customer relationship management (CRM)
platforms that utilize the mobile phone to build loyalty among clients,
establishing long-term customer relationships and a stable revenue base.

12snap's 12CRM platform includes design, data analysis, content creation
and ongoing program management. It also includes a mobile couponing solution,
utilizing Gavitec readers, that allows marketers to send out personalized
coupons that link directly to a consumer's mobile phone, making it impossible to
redeem the coupon multiple times.

Sponge's CRM application includes list management, opt-in database
functionality and messaging scheduling.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

SS9173