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Thursday, July 17, 2014 9:31:35 AM
There are a few considerations to ponder if the above is correct:
SPORT is named "single port". Are there plans for insufflation/suction/retraction to be passed through that port?
If not, SPORT is a bit of a misnomer. Will this invite criticism in the investment community, ISRG reps, the regulatory process?
If so, is this an innovation? If innovation, is it being properly protected? Is this fair information to disclose publicly at this time - would it increase pps, improve perception of the potential product to potential customers?
Will a next version of SPORT provide a same-port channel for assistant operated suction/retraction? Via a snake arm?
Will a next version of SPORT have two SPORT heads, and a dual console, thus making it a bit more like a daVinci-style robot?
What information can/should PR disclose strategically?
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