Bebida Beverage Company (BBDA)

[crwmbrnmb12]

Proof? There's plenty of money being made on these series.

License for every crew member
Sign up fees
Entry fees
Registration fees
Other sponsors
Money from tires/gas
Every fan entry fee

That's just all I can think of I'm sure there's more. And I'm pretty sure KU isn't footing the entire bill to begin with. It's easy to over look all the details when they are not printed in the paper like the payout is.