Tuesday, July 15, 2014 10:45:02 AM
If I were them, I'd be getting surgeons together to brainstorm and debate ideas about where/how SPORT could push development, so they have a SOLID BASE of "in the pipeline" uses for SPORT once they hit the market.
I'm just really wary of the "costs less (but does less)" than daVinci selling point. I'm also wary of the "buy one to market your institution's Robotic Surgery capability (but we know that's bullshit except for gall bladder cases)". In my opinion, those two will not be enough to carry the initial sales hopes for this company.
I'd like to see PR setting the stage for where this thing might be put to good use. I am trusting that these guys know what they are doing because I'm smart enough to know the technology potential, BUT I'M NOT FEELING IT. There are plenty of highly-developed laparoscopic techniques and instruments for certain common operations. SPORT has to be pushing the idea that it is not just a one or two-trick pony (hopefully it isn't).
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