PuraMed BioScience, Inc. (fka PMBS)

[vans]

From 10-q
Sales and Marketing
PuraMed intends to concentrate its efforts on its migraine headache relief product and the development of its initial cannabinoid offering. All of the Company’s additional product offerings will follow a pre-determined marketing strategy based on performance and specific milestones.

PuraMed will continue to use a variety of marketing media to increase consumer awareness of the LipiGesic M brand. There has been increased interest in the veteran’s initiative and medical sampling.

We believe the development of a new social media strategy will also increase online awareness utilizing several social media platforms to create a dialogue with consumers.

The Company is currently undertaking substantial activities in an attempt to gain broader retail distribution for LipiGesic® M through international distributors, as well.

PuraMed will continue its efforts to gain awareness in the medical community through efforts through direct marketing efforts targeted at medical professionals including physicians, pharmacists, nurse practitioners and physician assistants. This may also include attendance at medical conferences attended by Company representatives.

We believe the Company’s two-count, fold-over, sample pack sufficient to treat one migraine headache, will be a key component of the direct-mail campaign to healthcare providers, who specialize in the treatment of migraine. This program will target headache specialists, primary care practitioners, veterans, and interested consumers from our social marketing and eCommerce efforts.

One study indicates that soldiers were shown to have two to four times the incidence rate of migraine as compared to the general population. In response to this, the Company has been and continues to provide veterans and members of the armed forces with a free sample of LipiGesic M . LipiGesic M is among the top four items requested in the America Cares Project care packages that are delivered by Honor Our Troops to US military personnel serving in Afghanistan.


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Web Presence and Social Marketing will be aggressively implemented. The Company currently maintains a corporate website at www.puramedbioscience.com and a product website at www.lipigesic.com . Our product website will go through a substantial renovation and will include a blog, sampling program, promotional media, and testimonial page.

Social media marketing utilizing Facebook and Twitter is projected to increase during the third quarter of 2014. In addition to providing product information, this program is designed as a tool to direct consumers to retail locations and special promotions. In addition to social media campaigns, PuraMed plans to create e-newsletters for consumers and investors.