Has this already been posted?
Update from Scott Vanis $MINE:
In response to your request for more info about the public relations firm engaged last week…
Selecting our newest piece of the puzzle, Spelling Communications (Spell Com), was a very involved process. We were not exaggerating in our release last week…we started with a short list of over 20 PR firms. Based on our own research and contact references, we talked (in detail) with over 10 of them. After the initial calls, we requested an action plan to be submitted by most of the 10 firms. After review of the plans, we had final calls with 3 firms, and we finally chose Spell Com based on what they truly had to offer us (not just promise us).
We feel Spell Com is the perfect mix of “been there, done that” and forward thinking to assist us with our VitaminFizz® / CoffeeBoost® launch and the general introduction of Level 5 / Minerco and our future product lines that are now in development to the masses. While plans are always fluid, we plan to engage Spell Com to help with many aspects including but not limited to:
1. Launch awareness building campaign for Level 5 and our entire portfolio of Brands through:
a. Print (magazines, newspapers, editorials, etc.)
b. Radio
c. TV
d. Online Media (vlogs, blogs, podcasts and online magazines)
2. Establish a clear and recognizable brand identity for all our Brands in regards to its various constituencies including consumers, retailers, media, analysts, & investors
3. Consumer Relations (the targeting of a specific individuals, or group of individuals, with extended reach and Market Influence)
4. Assist with endorsement possibilities
5. Many more, but I want to keep this short ?
Spell Com started implementing the plan last week, and so far, we are more than impressed!
In closing, let me reiterate the feelings I personally have towards you and all of our loyal MINErs. Not a day goes by that I am not amazed by your loyalty and support. Your loyalty has even been commented on by the Level 5 Advisory Board, and most recently by Spell Com. I am paraphrasing, but the comment was “We have never seen a following like Minerco’s investors, not in the Big Board companies we have worked with, not in the tight knit small companies we have worked with. Never. The support and enthusiasm of your investors is nothing short of unbelievable.”
My answer was “I agree 100%. We have worked very hard to deliver on promises and earn the trust and respect of our co-owners (shareholders). After all, we all need each other. Working together, we can and will accomplish the ‘unbelievable.’ We have no plans to be merely mediocre or a ‘flash in the pan.’ Our plans are HUGE and we required a strong foundation to build from. Our core investors (our MINErs) are more important to the strength of this foundation than any drink or executive could ever be!”
So as we oversee the ongoing full commercial production of VitaminFizz® & CoffeeBoost™ and work out our expanding roll-out plan with our distributors (existing and new), we are also putting the final touches on Vitamin Creamer® and The Herbal Collection™. All the pieces are fitting together perfectly, and I am confident you will be pleased with your seat on this ride! We will keep you posted once more items are checked off the list (not before).
Thank you! We have an exciting future!
Scott
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V. Scott Vanis
Chairman of the Board
Minerco Resources, Inc.
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AI
