Bebida Beverage Company (BBDA)

[Cisco_Tajuara]

BBDA will not succeed as long as BW is in charge, and even if BW leaves BBDA will not succeed because BW owns the brand in a separate shell. The fact, though, is that the entire relaxation industry is a bust. A bust not in the sense that there is not market for it, but in the sense that the market is saturated and customers can buy cheap substitutions like natural sleeping pills. Pricing a can for $2.99 is just too much because low income people may eventually realize that they can buy a bottle of Melatonin for $3.99 and use that for at least two months and have the same or better results without risking their life with so much sugar (Per O' magazine), and people who can't afford the product don't want the cheap ingredients. Still, I think that the company had a golden opportunity with Walmart, but somehow BW managed to screw that one out. I haven't seen a Walmart promotion or picture lately which lead me to believe that Koma is facing out of Walmart, which was predicted. My brother is a big bagholder. He invested around $2K here, and he is down more than 80% on his investment. No big deal, he can use that loss for tax purposes, like many people that invested here, but still sucks that investors always have the short side of the stick while CEOs get to keep all the money under the blind eye of the SEC