Yes. The way this news is being interpreted is alarming to me. If all DD is thrown to the wind embellishing a non-event, and people are naïve enough to simply take one's word for fact without any type of confirmation or DD, people are gong to lose money big time.
Luckily as you've noted it doesn't look like the bulk of investors are buying into it either and are staying away from the "news" as anything other than what it is... same old game of trying to prop up the PPS with vapor PR and NOT something solid like SALES. They know what their sales were last month with Costco, how about announcing them? I'll tell you why. They probably sucked and more stock must be sold before any financials are released because when PPS drops to fractions of a penny the money printing press gets shut off along with those $300,000 in minimum salaries (more than twice the value in gross margin of that single container shipped in 2014).
Personally I don't think you will ever see another financial release from them. If so it will most likely be forced somehow and it will be horrific. Following the gameplan from 2009-2010 tanking and shutdown it seems to be identical today and you have the same CFO, CEO, COO and accountant as back then. Only thing that's changed is the addition of Dan Senters. Seems like a good man and part of why I got in but is he worth what will have to be over $100 million in sales to support even a fraction of current PPS? I'd say good luck but I don't think he'd be there if such was true. I'll hang on to these last few shares just for shi*s and giggles but without financials and a really questionable news release I have to really question the intention of the company and management just in the fact that so many could potentially see right through it and say "I don't want to hear about another infomercial I want to know how much product has been sold!"
