Hard to believe people are falling for this news in such a euphoric way. Just more "Marani speak" and misdirection. Announcing the intention to make a commercial is nonsense. Announcing the hiring of a national ad agency and a national media schedule would be what is needed for any consumer product. This is not. The purpose and intention is no different than Money TV and I'm sure it will be just another infomercial for stock promotion. We'll see. But Broadcast West should raise suspicions anyway. Anyone do any DD on them?
First, they only came into existence six months ago. They look to be a producer of infomercials and other paid programming destined for late night television using cheap remnant space. Second, in their client section they display the logos of many big players such Disney, Warner Brothers, all the major networks, consumer products like Coke and Gatorade, etc., yet not one of them is listed or shown in their body of work section. Third, in their body of work section they show a number of productions that are clearly not of their creation nor on their premises. The one blatant example of how fraudulent it is, is that they list Billy Mays in their body of work... a mere 5 years after his death.
Bottom line is 90% of their "work" are SMTs which is just another form of infomercial. I guarantee they've never done a national consumer brand advertisement. The other 10% is infomercials and set rentals. I would bet that if any of those national brands and clients listed would be mighty upset at them being used to sell SMTs and infomercials in the way they're doing.
That said, I do appreciate the exaggerated response to this less than impressive news when more closely examined and those buying on this more than questionable PR that has allowed me to almost entirely escape from my position with less loss than expected and before the music stops sans chair.
