Well, true... there is not much to lose anymore. But I doubt management is going to 'invest a lot of money to build the brand'. They bought a shell for nothing, did a consolidation for nothing, will dilute for nothing and just have to pay some new release to get it up a bit. Maybe the 'invest' a lot in scam promotion. However, we'll see. Until now the beginning is very strange and not very trustworthy already: nothing about the story - just a website with questionable informations.
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