TheDirectory.com Inc (SEEK)

[JohnWilliams]

I do think that http://TheDirectory.com 's ads are airing, but it sounds like they are easing into the media campaign.

Even though it's a small sample set, we're very pleased with these initial results based on the randomness of the ad schedule for this initial 30 day program. The data confirms what we had hoped to achieve with our first ever 30 second TV ad spot, when people see our commercial, they're going to our site, the ad is working."

http://www.marketwired.com/press-release/initial-results-confirm-successful-start-thedirectorycoms-first-ever-national-television-pinksheets-seek-1925642.htm

In my opinion it isn't necessarily bad, in fact, I think it may be good to ease into it. This gives the new call centers time to warm up with its new staff ( proper use of "its" ;) ).

We're confident enough with the results based on the initial data to begin expanding the campaign into new markets and to a larger audience in the coming weeks. Additionally, our radio commercial will be taped shortly by an on air personality in a major US radio market allowing us to expand the campaign to satellite radio via Sirius XM.

http://www.marketwired.com/press-release/initial-results-confirm-successful-start-thedirectorycoms-first-ever-national-television-pinksheets-seek-1925642.htm

To me "begin expanding the campaign into new markets and to a larger audience in the coming weeks" means that the ad will be aired more often and in better times frames after 30 days from the launch of the ad campaign ( a month from June 23rd or approximately July 23rd ).

GO $SEEK!