I don't think that's where the contention is rt. The problem with Money TV is it is simply promoting the sale of stock not the vodka. How much is an ad in Wine & Food or some associated trade journal? Wouldn't that be much more targeted? What's the intention of using Money TV versus industry trades?
With an obvious goal to sell stock not vodka the intention is questioned. Furthermore, I don't think it informs MRIB investors or keeps them apprised. It is scripted and from what I've seen does the exact opposite. It keeps investors in the dark entirely with half truths and fell good stories feeling good based on channeled controlled information. It is entirely non-objective. Did they ever say, "we only made $2500 in the last nine months"? Did they ever state their sales levels? Did they ever talk about their burn rate? Nope. Just warm and fuzzies. To me that's not advertising, it's deceptive promotion in hope of stock sales for zero cost basis investors. Any real investor would want a business plan that addressed selling the product. The only thing we've seen are these infomercials, product shots from five years ago and some cheap glam sponsorships.
And I'll tell you one thing. Margit said they were cash flow positive and profitable. I'm going to hold her to that. I've done the math and it's not possible from what they've released so she must have a whole bunch of rabbits and hats. They will remain in debt over $2M and will have added at least $300K to the expenses. And here's the bet, Marani sales will be less than $120,000 with a loss of greater than $300,000 for the quarter ending June 2014. Mark my words. I'm going to take the $.016 or whatever I can get Monday for what I have left and get out of Dodge. This is a total replay of 2009. Marani in one form or another has failed with the same management since inception. No one has offered any reason this time is different. And if you think Dan Senters is the messiah, think again. He might seem good but there's a reason a 45 year old guy is working at a resurrected bankrupt company with no cash on the balance sheet, no marketing budget to speak of, working for Margit! and not the CEO or at least a high ranking executive at Diageo or LVMH. There's not a lot of background on any of these people which is another nagging issue. Just can't see it.
AI
