There is a product I didn't even know about, used in Rogers Communications stores. The Guided sales assist kiosk. http://signifi.com/index.php/guided-sales.html Click on the video demonstration tab, and you see it in a Rogers store in Canada. The Guided sales assist is also built on the Esprida platform. (remember, Jaffer is a founding member and was V.P. of Esprida). I can't see how Signifi would go public, and not bring Esprida with them. The Esprida software seems critical to Signifi success.