News from STTK
StreamTrack, Inc. (STTK) ("StreamTrack" or the "Company"), today announced an Agreement with Opera Media Works to utilize its AdMarvel ad serving platform for its RadioLoyalty, RobotFruit, WatchThis and StreamTrak mobile products under development.
By integrating with the AdMarvel platform, StreamTrack will be able to monetize its current mobile listener base more effectively as well as create a framework for cutting edge monetization and user experience for its new products.
AdMarvel, utilized by some of the top brands in the world including Pandora, CBS, the Discovery Channel, and T-Mobile provides a managed service for mobile advertising including analytics for Mobile Web and In-App modalities. It supports video ad serving including rich media and various IAB standard banner size ad delivery.
It provides for the hosting, management and serving of mobile advertisements on mobile websites and mobile platforms of its customers providing an online dashboard where its customers can review advertising performance, control various aspects of ad supply, and modify, review and manage ad campaign inventory on behalf of its advertisers. Features include: seamless multi-advertiser management, campaign management, ad performance optimization, multi-publisher management, advertiser self-service, centralized campaign approval, a detailed performance dashboard, and mediation across multiple ad sources, networks, and direct advertisers.
Michael Hill, CEO of StreamTrack stated: “Mobile is the future. With an increasing number of consumers shifting from traditional computer utilization to mobile devices, being able to service and monetize mobile is an important part of our future. The AdMarvel platform is being integrated into native RadioLoyalty apps under development for IOS and Android set for release in Q4 2014 as well as other products under development. The Agreement with AdMarvel is a great step forwards utilizing cutting edge ad serving technology combined with our platforms to further our revenue, product offering and market share. We expect to see a material increase in ad impressions and ad rates versus our current mobile products once released.”
