The requirements for the QB board are not strict, you just need to have all your ducks in a row. I believe they are just cleaning up some paperwork related items. Once they apply is pretty much a rubber stamp.
However the NASDAQ is a different story. They've have to be on the QB likely until late 2015 or sometime in 2016 before they have the financials needed to qualify. You need a boatload of cash, a certain revenue stream and a certain share price I believe.
The key is the advertising. Everything else is a done deal. They already know they have a high impression rate on the carts already installed, so it's pretty easy to extrapolate the total impressions a month by multiplying the projected number of course installed by the course per month impression rate.
There are four factors to determine earnings/revenues per month.
#1 Number of courses installed equals 75 carts per course. The higher the number of carts installed the higher the revenue.
#2 The impressions are based upon every time someone touches the screen. The higher the number of impressions per month, as per each new cart installed, the higher the revenue
#3 The fuller your advertising platform is, the higher the revenues
#4 The better the demographics are the higher rate you get for each impression and your revenues increase
So they have four areas that are critical to revenues and as any one of the four increases it drives the earnings. When they all increase it drives earnings exponentially.
They can predict their earnings for December of 2014, that's why Nightingale is talking about the financials at year end.
They know how many courses will be installed by then and they know from the 50 courses that have been up and running for several months what their impressions per course are. What remains to be seen is how much of their advertising space is filled and at what rate.
If they are only 50% full for advertising space and at the lower end of the scale for $ rates, my impression is the numbers are pretty good. Once they triple the number of courses installed, fill their advertising to 80% and obtain the higher end of $ per impression, those numbers will skyrocket. That is predicted by the end of 2016.
All of this information regarding impressions and advertising dollars is available on the internet if anyone wants to do their own calculations.
