I think this is very good news. All about perspective. Them having a presence in library's givees them a one up on DC/Marvel/Image books and will give them ability to charge more for advertising as they can state they have bigger sprawl then just your local comic shop. To me this is a no brainer, they should try and hook up with many stores, schools and other places that can stock a free comic book.
Once again the more eyeballs they can reach particularly outside of the core comic fans means their IP will get more recognition and they can charge more per ad. Can't you see Magika being sent to all schools and library;s and the impact that it might have on the popularity of a movie that could come out.
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