Level 5 Beverage Company Acquires the Vitamin Creamer(R) Trademark and Brand
Jun 25, 2014 09:55:00 (ET)
Level 5 Beverage Company Acquires the Vitamin Creamer(R) Trademark and Brand
HOUSTON, TX--(Marketwired - Jun 25, 2014) - Level 5 Beverage Company, Inc., a Minerco Resources, Inc. (OTCQB: MINE) company (the "Company"), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, acquires the Vitamin Creamer(R) Brand, including the Vitamin Creamer(R) trademark, registration number 4404886, and all associated intellectual property.
Vitamin Creamer(R) is an excellent standalone product, yet it is a perfect match for the next generation of Coffee Boost(TM). Fitting perfectly inside the Level 5 umbrella of Brands, Vitamin Creamer(R) is an all-natural, vitamin enhanced product that has attracted the attention of many famous coffee creamer companies.
Vitamin Creamer(R) is the first and only coffee creamer that delivers a high dose of vitamins using creamer as a delivery system. Featuring Hazelnut and Vanilla flavors, so far, in a stylish contemporary package, Vitamin Creamer(R) fits in well while standing out in the cooler box and on the shelf.
As discussed in the Investor Update Call, on April 29, 2014, we have been talking to the principals at Vitamin Creamer, LP for more than 6 months about this tactical acquisition. Vitamin Creamer(R), and the breakthrough it represents in the coffee creamer industry, has been put in front of some beverage giants and has generated a buzz within the industry. We will be collaborating with them to further develop, in formulation and packaging, Vitamin Creamer(R) over the coming weeks and months.
VitaminFIZZ(R) Update
We updated investors and consumers, just yesterday, that VitaminFIZZ(R) cans were available in the New York City market. We are happy to report the initial demand is higher than expected, and since yesterday, we have also added 20 more stores to the list of available locations. The location finder will be added to the Vitamin-FIZZ.com website once the bottles are available in August. Until then, we will update investors and consumers through social media channels.
The re-vitalized, zero calorie VitaminFIZZ(R) bottles will engage a bi-coastal launch which will be coordinated and will include sampling, media and social events. The media outreach is expected to include print, radio and television media, and the events are expected to include sponsored / hosted events, in-store sampling and possible launch parties (both private and public). The 2(nd) generation of Coffee Boost(TM) (120mg caffeine), in all 4 flavors, will also be released in the bi-coastal launch.
V. Scott Vanis, the Chairman of the Company, said, "We are extremely excited to have the Vitamin Creamer(R) Brand in our portfolio. Being all-natural and packed with vitamins, it is an absolutely perfect fit! Imagine what we, with our expert advisors, partners and executives, can do with Vitamin Creamer(R) and Coffee Boost(TM) under the same roof? As always, we will keep our shareholders and consumers updated as events unfold."
