Vapor Group Inc (VPOR)

[uksausage]

I am still invested in VPOR although not anywhere near as much as I was and I expect any day we will see a reversal - but have been saying that for months.

I started to do more DD on the market as a whole rather than just the company fundamentals which appear to be great.

My background is in product marketing and web site development.

Given the huge number of competitors there needs to be more visible marketing strategy and assistance to get people to their products. So far I have been disappointed but I know it is something on the management teams "must do" list so expect to see this improve now they have ample liquid in stock.

As I mentioned yesterday why isn't there any sort of "store locator" or "reseller finder" capability on the new web sites (and why are there three web sites/brands?

Seems to me the industry is being driven mainly by retail presence for initial sales and hen web site reordering of liquids. So it will be interesting to see the retail feedback from FL and how quickly they decide to roll this out or do a big push to get their products into many other retailers.