Minerco Inc (MINE)

[tob999]

Are you unaware what a 'soft roll out' or 'soft launch' entails?

http://en.wikipedia.org/wiki/Soft_launch

The 'hard launch' or 'grand opening' comes next! MINE products will become generally available in hundreds of thousands of outlets.

The revitalized, zero calorie bottles have a simultaneous, bi-coastal August, 2014 launch planned for New York and California in the initial three flavors: Lemon-Lime, Mango-Orange and Strawberry-Watermelon. The bi-coastal launch will be coordinated and will include sampling, media and social events. The new Coffee Boost™, in all 4 flavors, will also be released in the bi-coastal launch.