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BELLEVUE, Wash., June 24, 2014 mCig, Inc. (otcqb:MCIG) is pleased to announce its third and most exciting brand ambassador: William Leonard Roberts II AKA "Rick Ross". Heralded as one of music's biggest and most influential marketers, his alignment with mCig promises to introduce the brand to his millions of fans worldwide.

Rick Ross is a world famous American rapper and founder of the record label Maybach Music Group. He blasted onto the music scene in 2006 when his debut single, "Hustlin'," became something of a street anthem. The popularity of the song powered his 2006 debut album Port of Miami, which opened at No. 1 on Billboard's Top Albums Chart. Since then, Ross has gone on to release four more albums at the top of the charts, Deeper Than Rap (2009), Teflon Don (2010), God Forgives, I Don't (2012), and Mastermind (2014). Ross was also the first artist signed to Sean Comb's (AKA P Diddy) management company Ciroc Entertainment. In early 2012, MTV named Ross as the "Hottest MC in the Game". Ross has collaborated with dozens of artists including: Kanye West, Lil Wayne, T-Pain, John Legend, NAS, Robin Thicke, Ne-Yo, Trina, Foxy Brown, The-Dream, Jay-Z, Jadakiss, T.I. Erykah Badu, Trey Songz, P Diddy, Gucci Mane, Drake, Raphael Saadiq, Cee-Lo Green, Dr. Dre, Andrew 3000, Meek Mill, Usher, Wale, Omarion, and many others. His most recent album entitled "Mastermind" was released on March 3, 2014, and debuted on the Billboard 200 at the #1 Spot. To learn more about Rick Ross visit: http://www.rickrossmastermind.com or his Wikipedia page here: http://en.wikipedia.org/wiki/Rick_Ross .

Having joined mCig, Inc. as a business partner, Ross will initiate national product endorsements by means of his social media platforms and through various media distribution channels. Additionally, Ross and mCig will be launching a co-branded mCig device codenamed "Mastermind" by winter of 2015. The co-branded mCig is expected to retail for $20 each at point of sale.

"At this stage in my life, I've worked hard and make it a practice to only enjoy the finer things in life. From dining at my favorite Wingstop, listening to "Mastermind", now available in stores, to sipping Belaire Rose while traveling the world; I take pride in dealing with only the best, which is why the mCig collaboration makes the most sense for me and my brand. I've been using the mCig for several months and most definitely enjoy the smoking experience. Thanks to my Crossfit workout regimen, I'm also the healthiest I've ever been and none of that is compromised by using the mCig. The mCig gives me the cleanest experience possible, and as an avid smoker, that's what I depend on. It's sleek, small and affordable, making it accessible to all of my fans. I'm excited to be teaming up with Paul, DJ Swivel and the rest of the mCig team, and even more excited to be designing and launching my own mCig over the next few months," said Rick Ross.

"I couldn't be happier to bring Rick Ross onboard with us here at mCig. For many years Rick has been at the pulse of what's happening in urban music and it was very important for us to be able to bridge the gap and reach those audiences. Rick has shown a remarkable ability to mobilize fans, and promote products that both he and his fan base genuinely like. For us to be able to partner with Rick and introduce new products alongside him is an incredible honor and we're very excited about our upcoming co-branded device," said Jordan "DJ Swivel" Young, mCig's first brand ambassador.

"Rick is the perfect brand ambassador and we are extremely excited to have him on board. Rick has been using our product for several months and has even supported our product before becoming an ambassador. I am honored to have him join the team and am eagerly anticipating the design of our co-branded device, currently codenamed 'Mastermind' which has the potential to more rapidly disrupt our target markets. I want to formally thank Jordan Young AKA 'Dj Swivel' who made this momentous transaction a reality," said Paul Rosenberg, Chairman and CEO of mCig, Inc.

Non-Dilutive Transaction

As part of this transaction, mCig, Inc. CEO Mr. Paul Rosenberg has committed to cancel an equal amount of his shares against any newly issued shares to Mr. Roberts II or his representatives.