As a stockholder in a small company that has about 20 shareholders total that has products in Walmart, Target, HEB (for those in Texas, like myself) as well as other smaller chain retailers (and will hopefully be sold in Walgreens after recently meeting with them), I hate to break it to you, but that's not how the process works. Companies don't outbid one another for your services.
The CEO/other execs and/or the distributors working for the company meet with the heads of the particular department (your product is hoping to be sold in) of the chain (your product is hoping to be sold at) usually at its company's headquarters. You make your pitch, they'll get back to you yay or nay in a couple of weeks, and then it takes about a quarter before your products hit the shelves because the department managers of the corporations have their ducks in a row a quarter at a time.
I am VERY LONG in TRTC, but this previous post does nothing for the stock. Please make posts based on facts if you're going to throw something like that out there.
Also, you could probably call Walmart and/or Target HQ's and they will probably have never heard of Kelly's Delight either (the all-natural liquid sugar and the flagship product of the small company I was speaking of), but that doesn't mean that the product isn't on its store shelves (because you can find it on the sugar aisle).
If you have any other questions on the process, I'll do my best to answer them.
