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Tuesday, 06/24/2014 9:20:45 AM

Tuesday, June 24, 2014 9:20:45 AM

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Bluetooth(R) pioneer CSR sees strong Bluetooth Smart growth in Internet of Things Applications

Innovative Bluetooth Smart solutions adopted for a range of applications from smart lighting to wearable devices

CAMBRIDGE, England & SAN JOSE, Calif.--(BUSINESS WIRE)--June 24, 2014--
Technology pioneer CSR plc (LSE: CSR; NASDAQ: CSRE) continues to benefit from accelerating growth and demand in the area of Bluetooth(R) Smart, that has resulted in a strong year-on-year increase in its Bluetooth Smart business. The company has seen significant growth in its pipeline following the introduction of a number of new solutions earlier this year. These design wins are in areas including Human Interface Devices, remote controls, lighting and wearables.

The most recent customer wins include several unannounced deals with Tier One customers in addition to wins with three Tier One OEMs, Incipio, Lenovo and Tanita, adopting the CSR1010(TM) and CSR1011(TM). CSR has partnered with Lenovo to make its new S9 and S52 Smart TVs the world's first TVs with fully featured Bluetooth Smart remote controls; and Incipio has expanded its line of low power solutions by adopting the CSR1011 solution for the offGRID Smart(TM) Portable Backup Batteries. The disruptive CSRmesh(TM) technology has also been selected by Samsung for their smart lighting solutions.

"CSR has an unequalled heritage in Bluetooth and has been instrumental in the progression of the technology, and helped to write the Bluetooth Smart standard to meet the needs of the rapidly evolving consumer electronics market," said Joep van Beurden, CEO at CSR. "Our team continues to combine disruptive thinking, a hunger for innovation and over a decade of experience in Bluetooth development to create powerful Bluetooth Smart platforms that are enabling the growth of the Internet of Things. Our solutions simplify complex challenges and help customers develop breakthrough wireless products quickly, which is why we continue to see strong uptake from customers."

Significant milestones

-- June 2014 -- CSR1010 and CSR1011

-- CSR sees another streak of customer wins for its CSR1010 and
CSR1011 Bluetooth Smart products. Recent customer traction for the
CSR1011 includes a new smart remote control by Lenovo, an expanded
line of smart portable backup batteries from Incipio, and the
CSR1010 was chosen by Tanita for their new smart weight scales

-- February 2014 - CSRmesh

-- A disruptive Bluetooth Smart technology which enables an almost
unlimited number of Bluetooth Smart enabled devices to be
networked together and controlled directly from a single
smartphone, tablet or PC

-- Samsung along with two other Tier One manufacturers have already
selected the technology and will ramp mass production of their
smart lighting solutions based on the CSRmesh solution this year

-- CSR has seen a high level of interest from a wide range of
manufacturers and will soon be releasing a development kit to
ensure developers can get to market quickly

-- February 2014 - ARM mbed platform

-- By joining the ARM mbed platform, an industry venture designed to
nurture the growth of the Internet of Things, CSR is providing the
mbed community with access to its Bluetooth Smart solutions,
making it easier for them to integrate into existing
microcontroller projects
-- December 2013 - CSR1012(TM)

-- Designed to specifically meet the needs of developers looking to
create low-power wearable accessories, the solution provides a
smaller form factor package but critically still uses standard PCB
technology, allowing developers to get high-volume products to
market quickly and cost effectively

-- At CES, the solution was demonstrated in a range of connected
jewellery designed to show that wearable technology can be both
fashionable and functional

-- CSR continues to see customer traction for its CSR1010 and CSR1011
Bluetooth Smart products, particularly for Human Interface Devices
and remote controls. Recent CSR1011 wins include a tablet keyboard
by a Tier One PC OEM and a set-top box remote control by another
Tier One company. It has also recently been chosen for a remote
control by a major Asian manufacturer. CSR1010 was recently chosen
by Fasttrack for use in a luggage tracking system to be trialled
with Air France, KLM and other airlines

-- December 2013 -- CSR uEnergy Starter Development Kit

-- A low-cost development kit, priced at USD $99, designed to provide
a complete environment for developers looking to create their
first Bluetooth Smart products and get them to market rapidly with
a low initial investment

-- In April, the solution won the EE Times and EDN 2014 UBM Tech ACE
Awards in the 'Ultimate Products -- Development Kits' category

-- CSR has also launched a developer forum and wiki, designed to
better support the Bluetooth Smart developer community

-- October 2013 - CSR1010(TM) auto

-- CSR brought the first AEC-Q100 qualified single-mode Bluetooth
Smart embedded device for automotive applications to market.
CSR1010 auto is seeing good traction for a range of applications
including keyless entry and pressure sensors
"We continue to see the potential for explosive Bluetooth Smart growth over the coming quarters and years," concluded van Beurden. "This is being driven in part by the opportunity to use a Bluetooth Smart Ready smartphone, or tablet, as a gateway to the cloud, for Internet of Things applications. We believe this technology, which is natively supported by all major operating systems and is already available in the majority of smartphones and tablets from major manufacturers, will result in the proliferation of an ecosystem of peripherals around such devices."

http://online.wsj.com/article/PR-CO-20140624-903355.html