TheDirectory.com Inc (SEEK)

[Steel Penny]

Many folks have been hoping to hear testimonials from others who have seen the promised commercials. One of our posters said that he (or she) had contacted the ad agency and they could not tell when the ads are to be run. Strange as this sounds, this was true in the past.

In the past (and probably it is still true) you had two general ways to buy ad time (both TV and radio). If you wanted to have your ad placed at a particular time and during a particular show (say Ford at the opening of American Pickers). Muy dinero. OR, you might say for the station to run "X" number of commercials during a block of time - station's choice. Cheaper. OR how about say during the 12:00 a.m. to 6:00 a.m. time period - much cheaper. Especially if they get to choose the time and dates for the airing (such as to fill a time when they haven't sold a specific ad). The problem is that you don't know when, specifically, the ad will be run. Then, after the ad runs the station sends a log specifying time and date and gets paid. There can be variations on all of the above. I sent an email to Scott this evening (as well as a FB message) and asked hime to let the SHS know just what has and will happen specifically. Hopefully he will answer.