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Wednesday, 09/20/2000 9:53:09 AM

Wednesday, September 20, 2000 9:53:09 AM

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Press Release Tuesday September 19, 9:12 am Eastern Time

http://biz.yahoo.com/bw/000919/or_webtren.html

New WebTrends Distributor Education Program Certifies First 34 Worldwide Partners
Certification training empowers partners to meet global demand for eBusiness Intelligence and Management systems
PORTLAND, Ore.--(BUSINESS WIRE)--Sept. 19, 2000-- WebTrends® (Nasdaq:WEBT - news), the leading provider of Enterprise Solutions for eBusiness Intelligence and Visitor Relationship Management (VRM)(TM), announced its worldwide Distributor Certification Program and the certification of its first 34 participating partners from Europe, Asia and South America.

The new program is the latest initiative by WebTrends to raise the global standard of sales, technical support and professional consulting services being offered to enterprise customers through WebTrends' worldwide partner channels.

The Distributor Certification Program requires partners to undergo a series of professional training courses and exams from WebTrends certified trainers. The program offers three areas of focus for certification: sales and marketing, technical support and professional services. Upon successful completion of the certification program, partners become recognized as a WebTrends Certified Distributor. Partners who achieve certification are positioned to provide WebTrends' industry-leading innovations and expertise to their customers, helping them meet the demands brought on by the ever-evolving eBusiness environment.

``As a WebTrends certified partner in Australia, DNA is now positioned to provide even higher quality services to customers in one of the world's top eCommerce markets,'' said Munsoor Khan, director of Digital Networks Australia (DNA). ``Through this new program, we are increasing the value of our partnership and raising expectations in our market. And as we further develop our expertise through certification, we become better prepared to provide WebTrends customers with the industry-leading solutions and services they need in Australia's growing market.''

WebTrends Enterprise Solutions provide over half of the Fortune 500 with the ability to analyze and manage their eBusiness systems. Providing enterprise customers with quality local service and support is a vital investment for both WebTrends and its partners, ensuring that customers can leverage eBusiness solutions anywhere in the world.

With over 45,000 customers worldwide, WebTrends remains at the forefront of the North American eBusiness market -- the world's largest. The company has invested in its distributor certification program to empower its worldwide channel partners, transferring the expertise and experience WebTrends has gained since its incorporation in 1993. This knowledge transfer enables partners to globally implement solutions and accelerate their customers' eBusiness successes.

``To ensure that our customers achieve success with WebTrends solutions and services, it is vital that we build the capabilities of our distribution partners through a worldwide education and certification program,'' said Andy Kim, international marketing director at WebTrends. ``As eBusinesses evolve and the adoption of WebTrends Enterprise Solutions continues to grow globally, our worldwide channel certification program will evolve in kind, empowering our partners to deliver leading-edge eBusiness Intelligence and Management solutions.''

WebTrends Invests in Expanded Global Reach

WebTrends has formed strategic technology and channel partnerships around the world. The company sells and markets its products to over 45,000 customers through direct and indirect channels in over 35 countries. These customers represent almost half of Fortune's Global 500 and a variety of industry sectors, including finance, telecommunications, automotive, retail, securities and government.

In June 2000, WebTrends announced the acquisition of OpenSoft Communications Ltd. and opened WebTrends UK Ltd., the company's first office outside the US. The opening of a direct office provides WebTrends with the opportunity to further strengthen WebTrends' product portfolio, professional services and product support in the UK.

WebTrends also recently added two new global channel partners -- Summit InfoTech of India and Afina Sistemas of Mexico, a new WebTrends Certified Distributor. According to eMarketer's March 2000 eGlobal Report, it is projected that the global eCommerce market, including B2C and B2B spending, will grow rapidly from $233.4 billion today to over $1.44 trillion dollars in 2003. Adding strategic channel partners in emerging markets and offering them ongoing certification and training helps deliver WebTrends solutions to meet this exploding market demand.

About WebTrends

Founded in 1993, WebTrends Corporation (http://www.webtrends.com) is the leading provider of Visitor Relationship Management and eBusiness Intelligence solutions for Internet and intranet servers and firewalls.

WebTrends offers organizations a comprehensive set of solutions that are integrated, scalable, modular, and easy to use. Products include CommerceTrends, WebTrends Enterprise Reporting Server, WebTrends Enterprise Suite, WebTrends Professional Suite, WebTrends Log Analyzer, WebTrends Security Analyzer, WebTrends Firewall Suite and WebTrends Live, the industry's first Web traffic analysis eService. They are used by thousands of customers such as ISPs, ASPs, government and educational institutions and corporate clients that include American Express, AT&T, Cable & Wireless, Comcast, Dow Jones & Company, EDS, Firstar, IBM, Microsoft, NASA, NCR, Pharmacia & Upjohn, PSINet, Verio, marchFIRST, and UUNet.

WebTrends' many strategic partners include Allaire (Nasdaq:ALLR - news), Cable & Wireless, Check Point Software, Cisco Systems (Nasdaq:CSCO - news), Hewlett Packard (NYSE:HWP - news), Internet Dynamics, Lotus Development, Lucent Technologies (NYSE:LU - news), Microsoft (Nasdaq:MSFT - news), Novell (Nasdaq:NOVL - news), Oracle (Nasdaq:ORCL - news), Vignette (Nasdaq:VIGN - news) and WatchGuard Technologies.

WebTrends is a registered trademark of WebTrends Corporation. Visitor Relationship Management and VRM are trademarks of WebTrends Corporation. All brands or product names mentioned are or may be trademarks of, and are used to identify products and services of, their respective owners.


--------------------------------------------------------------------------------
Contact:

WebTrends Corporation
Bill Schneider, 503/294-7025 x 2362
bschneider@webtrends.com
http://www.webtrends.com
or
Nancy A. Taffera-Santos, 503/294-7025 x 2201
Ntaffera-santos@webtrends.com
http://www.webtrends.com







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