Worth reading. Hellolocal.com is ours
Our Business
We are an online local search and directory company. We own and operate a network of online local business directories and city guides, which provide business listings, directory information, and user generated reviews to consumers who are searching online for services from local businesses.
Consumers can access any website in our network and receive free local search results, generated according to the consumer’s search queries, which can include geographic area, zip code, and city name, for listings of business professionals, providers and contractors in the consumer’s respective community. Our search results consist primarily of local business listings that we aggregate, index and distribute over our network using our sophisticated technology platform. We generate revenue from subscriptions paid by our subscribers to list on our city guides or directories, and from third party ads placed alongside our search results, which include pay-per-click, pay-per-call, and display (banner) ad units. We also receive revenue from ad products and certain advertising and identity management services rendered for small- and medium-sized businesses, or SMBs.
Our goal is to help SMBs reach local customers through our platform of comprehensive business profiles and listings, which we call “The Directory.” We use search technology, optimization and innovative site features to connect consumers with the most relevant local business professionals, providers and contractors in their respective geographic area. We provide direct 365/24/7 access, free of charge for consumers, to certain local business information in the form of business profiles and listings, and our content is provided by our paid subscribers. Our flagship website and primary local business search engine is www.TheDirectory.com . Our network of directories and city guides generate approximately 6 million unique visitors each month, and we believe TheDirectory.com has the ability to become a leading brand in the local business search space. It is our goal that the website’s descriptive name, “The Directory,” and the extensive reach of our network of vertical directories become synonymous as a network for consumers to find information on local businesses.
We also operate several targeted vertical directories and city guides, including, among others:
• www.Chiropractor.net
• www.Therapists.net
• www.PodiatristProfiles.com
• www.Dietitians.net
• www.DentistAppointments.com
• www.HelloLocal.com
• www.HelloOperator.com
• www.HelloNewYorkCity.com
Each website is intended to serve as a source of targeted local business information for their respective industry. We believe that by owning and operating these important domain names, we control websites which can become a targeted Internet destination and widely used alternative to find local businesses on the Internet due to their descriptive, memorable Internet domain name.
We launched TheDirectory.com in November 2010. In October 2013, we acquired one of the largest online city guide networks in the world, Hyper-Local(TM) City Guide Network. This network of more than 1,500 city guides reaches over 6 million unique visitors per month. The city guides are branded under the www.HelloNetwork.com brand. We now own and operate a ‘Hello’ branded city guide site for every major market in the United States, including New York City, Los Angeles, Chicago, and several international markets including Paris, Dublin, Tokyo, Sydney and Toronto. We generate revenue from business listings and advertisements placed on the Hyper-Local(TM) City Guide Network, similar to TheDirectory.com.
