Apple Rush Company Inc (APRU)

[MichellesNotes]

LVVV was a single product company before the APRU deal. The APRU deal is the best thing that's ever happened to LVVV. It brings a larger product line and a potential for profits which they obviously did not have before since they were losing money.

Without expansion of their product line and the addition of manufacturing for private labels, LVVV would not be a viable company and would have eventually drowned itself in debt. This is backed up by LVVVs financials. Any LVVV shareholder that's upset about the APRU deal is obviously not seeing the bigger picture. The APRU deal justified the move to the bigger facility with the new manufacturing capabilities.

In short the APRU deal has saved LVVV from eminent failure. If you're unable to see that then you need to take off your rose colored glasses. If it wasn't APRU it would have had to been something else. LVVV had no choice but to expand into new products and new areas. The numbers don't lie.

Don't get me wrong, I'm not bashing LVVV. I fully believe that LVVV will be profitable after the APRU deal and the new direction the company is taking :)