Innovative Food Holdings Inc (IVFH)

[robsaia]

The pizza will be frozen microwaveable. If you go to a supermarket, you will see about 15 different types of frozen pizza. Most are only oven bake, and take about 13 to 17 minutes. There are about a half dozen that are microwaveable, but only a few (e.g., DiGiorno) that taste good.

The problem with microwaveable (3 to 4 minutes) pizza is that it typically taste horrible. The Soprano pizza, according to a few different accounts, is very good tasting. The taste and the branding/marketing will separate Soprano from the competition. With a float in the 30 million range, I see a BRVO type run coming with the annoucements of both Soprano and Disney as well as continued record sales. Lets not forget the bb listing and the work with FEMA.