$OWOO ~ Industry fashion doll market share leader
Mattel had historically stumbled in the
ethnical doll market, but everything changed
for Mattel in 2009 with the introduction of
the So In Style line, which was a completely
new line of BlackBarbie dolls with fuller lips,
a wider nose and more pronounced
cheekbones. Even with this new product line
Mattel’s Barbie is still losing significant
market share.
Do your DD! Spend only the money you can afford to lose, while
still willing to play at other tables. Commissions are cheaper than
losses!