International Speedway Corp. (ISCA)

[big-yank]

Today's event is in Pocono on TNT. So, if you want really stinky ratings, just wait for today's Neilson's with no lead in and very little pre-race coverage on Fox Sports Network, unlike the good old days on Speed Channel with 'round the clock, weeklong dedication to the sport.

The empty seats are emblematic of ISCA's problems since gate revenue is but one piece of total revenue which includes concessionary sales, licensed goods sales and revenues from Official sponsors, all of which tie to trackside attendance or TV viewership which is also declining.

Love the sport. But I am glad that I closed out my ISCA position, albeit with reluctance and some sadness.

But I'll still enjoy today's race, with fond recollections of the event at this track when Jeremy Mayfield took out the Terminator on the last lap in true Dale Earnhardt fashion. That was an awesome moment of fair play!