XpresSpa Group Inc (XSPA)

[rampuntzel]

Cost-Benefit of Google Holding out till the Bitter End. It is the overwhelming sentiment of this board that Google will never relent. The motivation given is ardent dislike of trolls like Vringo, personal directives from Eric, Larry and Sergei, but most of all teaching  a lesson to other patent holders and copycats that if they go up against Google at all, they wished they hadn't, given the expensive, lengthy litigation, the most expensive legal teams money can buy, going to the bitter end and facing the unlimited assets companies like Google will deploy.
Even though there is an element of irrationality on the part of Google (given the emotional factor), at this point in time, some degree of rationality is still prevalent ( after having been set back by jury and court rulings), as the first appeal is still not ruled on.
I would argue, however, that if the first appeal also turns out to be adverse to Google, and the prospect of the second & third appeal will diminish commensurately, that rational behavior will come to the fore pushing emotions in the background. As such, it will likely dictate another course of action.
The reasoning is as follows: the very real prospect a total or near-total defeat will not only not teach a lesson to future patent litigators, but will actually will do the opposite, i.e. encourage such tendency.
This doesn't even consider other side effects, such as loss of prestige, loss of face as the leader of the anti-troll movement and last but not least adverse stock holder reaction.
 An undisclosed, confidential settlement might just do the trick.

Read more: http://vringo.freeforums.net/thread/3881/cost-benefit-google-holding-bitter#ixzz340MmyGIa