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[Drugdoctor]

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LiveWire Ergogenics, Inc. Announces National Television Advertising Campaign Titled "Start You Up"

YORBA LINDA, CA--(Marketwired - May 28, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) announced today the company has signed a national advertising agreement with Adaptive Media, Inc. to provide 100,000 thirty (30) second commercial spots to be shown on over 132 cable television systems. This advertising package will introduce LiveWire Energy chews to millions of consumers with fan-developed content showing how LiveWire helps "Start You Up."


LiveWire commercials will be shown on the most watched cable television networks including: ESPN, CNN, FOX News, Discovery Channel, SPIKE, AMC, TBS, Lifetime, A&E, Comedy, TV Land, Nickelodeon, Travel Channel, ESPN 2, USA, HLN, BET, MTV, SyFy, TLC, TNT, and FX.

Bill Hodson, Chief Executive Officer of LiveWire Ergogenics, stated, "The 'Start You Up' campaign is an important step for LiveWire to support our aggressive expansion plans as we continue to increase our nationwide footprint. The time is now for us to launch an integrated, national advertising campaign to introduce America to fantastic benefits of LiveWire Energy chews. In addition to tagging the ads with the names of retail stores where the product is available, we will also invite consumers to LiveWireEnergy.com to purchase our products. We expect to drive sales and significantly raise awareness of the LiveWire brand by launching this major campaign. Delivering 100,000 ad spots to 900,000 households is a very exciting development for the company."

Michael Heil, CEO of Adaptive, commented, "We will run the 30-second spots before approximately 900,000 households and campus residents across 40 states. We will also use our social media initiatives, including Twitter and YouTube, to raise LiveWire brand awareness."

LiveWire Ergogenics, Inc Completes Acquisition of Majority Stake in The Apple Rush Co. Inc. and Announces Intention to Change Apple Rush Company Name to Applied Herbaceuticals, Inc.
YORBA LINDA, CA--(Marketwired - May 20, 2014) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) is pleased to inform its shareholders that it has finalized the majority acquisition of The Apple Rush Co. Inc. (PINKSHEETS: APRU) and has announced its intention to change the name of Apple Rush Company to Applied Herbaceuticals, Inc. and continue to trade under the symbol APRU.


Pursuant to the transaction, LiveWire owns approximately 77% of APRU as well as the CANNA Bliss and CANNA Rush trademarks. Additionally, APRU has entered into a long-term license agreement whereby APRU shall be the exclusive worldwide licensee of the Apple Rush and Ginseng Rush branded products.

"We chose Applied Herbaceuticals to differentiate our brands and maintain the goodwill attributed to our flagship LiveWire Energy chew brand," said Bill Hodson, Chief Executive Officer for LiveWire Ergogenics. "Applied Herbaceuticals will focus on distributing the branded CBD-based products CANNA Rush and CANNA Bliss. We look forward to working closely with our joint-venture team and distribution partners to introduce branded and private-label products to our customers through Applied Herbaceuticals."

Tony Torgerud, CEO of Applied Herbaceuticals, stated, "I see an excellent opportunity with Canna Bliss and Canna Rush along with the re-launch of the Apple Rush and Ginseng Rush brands. We are building a strategy to introduce and re-invigorate these products."

Over the next 30 days, LiveWire will launch a new corporate website, LiveWireErgogenics.com that will provide a clear and concise explanation of corporate structure.

Details of the transaction can be found in Form 8K filed by LiveWire on May 20, 2014.


http://finance.yahoo.com/news/livewire-ergogenics-inc-completes-acquisition-190325552.html