Hi FinaleSchnaps, that is the question we all have. Will they make it or break it? The product is confirmed to be at certain COSTCO shelves in CA sooner than what was expected, They said after the 12th of June, in which those are really really really BIG news and to give credit to the company, they delivered sooner! Are you familiar with COSTCO sir? COSTCO is a publicly traded company that specializes in whole-selling, they have multiple locations across the US and few other countries. That exposure is key and from what I have seen and read, the VP Dan Santers has a lot of experience and contacts in the industry... That is the one of the toughest parts in the industry and Marani Brands got it covered in the best possible way. I understand the have failed on delivering certain things on time, but to give credit to them, they have delivered what they said they would. Obviously that is why the price is not in $$ range yet, but definitely seems to be undervalued at this time.
I am willing to take a bet that it will sell at COSTCO for many reasons.
1) The bottle is very attractive, comparable or better than most well known brands
2) The distilling process is very unique and so are the ingredients. (I personally love honey and milk)
3) Taste is very smooth and easy to drink. From the general opinion, its smooth enough to drink by itself. That is hard to find in hard liquor products.
4) They launched starting in CA, one of the largest economy world wide. They are expanding as we speak across the US.
5) The price per bottle is attractive and comparable to high end quality Vodka.
I am glad I purchased shares in this company, next week this should lift up due to new increase in confidence about Marani Brands executing their business plan.
Good luck FinaleSchnaps and thanks for providing your opinion.
