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Exclusive Deal Establishes Spike TV as the Official Home of the UFC
on Cable Television

Includes Three New Seasons of 'The Ultimate Fighter(TM),' Live Fights, and
New Episodes of 'UFC Unleashed'

NEW YORK, March 22 /PRNewswire/ -- Spike TV and the Ultimate Fighting
Championship(R) organization have agreed to a new, two-year extension of their
strategic partnership, it was announced jointly today by Doug Herzog,
President, Spike TV and Dana White, President, Zuffa, LLC d/b/a Ultimate
Fighting Championship(R). The deal positions Spike TV as the exclusive cable
home of one of the fastest growing brands in sports, the Ultimate Fighting
Championship, through 2008. The deal was brokered by the Endeavor Agency.
The main components of the deal are four new seasons of the hit reality
series, The Ultimate Fighter(TM), ten Ultimate Fight Night Live fight cards,
and 26 episodes of UFC Unleashed.
"We are thrilled to continue our relationship with the hottest brand in
sports, The UFC," said Herzog. "The deal is a testament to the incredible
passion and foresight that Dana White brings to the sport of mixed martial
arts."
"In Spike TV, we have found a television partner that understands and
embraces our sport that is on the verge of overtaking boxing as the #1 combat
sport in America," noted White.
In 2005, 95.7 million viewers saw at least 1 minute of UFC programming on
Spike TV (The Ultimate Fighter/UFC Unleashed/Ultimate Knockouts/UFC Fight
Previews/Ultimate Fight Nights/UFC All Access), which translates to 34.4% of
the U.S. population or 1 in 3 Americans.*

The new Spike TV deal includes the following:

* Seasons 5 through 7 of the highly successful reality series, The
Ultimate Fighter. (5 and 6 will run in 2007 and season 7 will run in
2008).

* Ten live fight cards, Ultimate Fight Night Live, hosted by Joe Rogan and
Mike Goldberg, featuring many of the biggest names in the sport. Four
will be in '07 and four in '08. The deal also includes two more live
fights this year.

* 26 one-hour episodes of UFC Unleashed, hosted by Mike Goldberg,
featuring the greatest fights in the history of the Ultimate Fighting
Championship, many of them never seen before on basic cable. The series
features the biggest names in the sport including Chuck Liddell, Randy
Couture, Matt Hughes, Ken Shamrock, Rich Franklin, Tank Abbott, Andrei
Arlovski, Royce Gracie and Tito Ortiz. Spike TV will run 13 in 2007 and
13 in 2008.

Season 3 of The Ultimate Fighter kicks off Thursday, April 6 at 10:00 p.m.
ET/PT with UFC legends and bitter rivals Ken Shamrock and Tito Ortiz serving
as coaches. Season 4 will premiere later this year.
Craig Piligian of Pilgrim Films and Television, Frank Fertitta III,
Lorenzo Fertitta, Dana White of Zuffa, LLC, and Kevin Kay of Spike TV are the
show's executive producers. Brian J. Diamond is Vice President, Sports &
Specials, Spike TV and Co-Executive Producer. Peter V. Symuleski serves as
Executive in Charge of Production for Spike TV.

About The Ultimate Fighting Championship
The Ultimate Fighting Championship(R) brand is the world's leading
professional mixed martial arts organization and offers the premier series of
MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las
Vegas, Nev., the UFC(R) organization produces approximately eight live
pay-per-view events annually that are distributed through cable and satellite
providers. In addition to its U.S. distribution, UFC fight programs are
distributed throughout the world including broadcast on WOWOW, Inc. in Japan,
Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the
distribution of its fight show DVDs through Studioworks Entertainment, a
Ventura Distribution company. For more information, or current UFC fight news,
visit ufc.com.
Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The
Ultimate Fighter(R), Submission(R), As Real As It Gets(R), The Octagon(TM) and
the eight-sided competition mat and cage design are registered trademarks,
trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in
the United States and other jurisdictions. All other marks referenced herein
may be the property of Zuffa, LLC or other respective owners.

Spike TV, the first network for men, is available in 88 million homes and
is a division of MTV Networks. MTV Networks, a division of Viacom
International Inc.

* 1 minute qualifier, Spike TV research



SOURCE Spike TV
Web Site: http://www.spiketv.com