Well let's take a look at the goals Seaniemac set for themselves for 2013 and see what they have achieved? This is from Feb 2013
Betting on Success – Ambitious Goals for 2013
Following an aggressive operational launch in March 2013, SeanieMac has set an ambitious agenda. The
Company‘s 2013 goals include:
? Capture one to two percent of $3.2 billion Irish online gambling market share. One in three Irish adults
wager regularly, at ~50 Euros per week on average. To achieve just the one percent target, SeanieMac need
only convert 10,000 bettors, or two tenths of one percent of the entire Irish population.
? Reach positive cash flow. The company targets reaching positive cash flow by year end.
? Build the management team. A strong team is already in place, and the Company will announce added
veteran industry executives to management, the Board of Directors and an Advisory Board.
? Stay at forefront of technology. Grow and evolve the technology platform to capitalize on the latest
innovations ensuring the most robust offering for SeanieMac customers. Part of this strategy includes
producing a mobile device app shortly that will enable customers to wager from smart phones and tablets.
? Raise growth capital. As a public company, SeanieMac has a lower cost of capital. When the time is right,
the Company will raise capital to fund future growth.
? Aggressive Marketing Strategy. In addition to the multi-media blitz planned for its February launch, other
marketing campaigns will include social and conventional media, TV, radio, print, web-based and public
relations, advertising and cooperative marketing in 2013.
? Form Strategic Alliances. These may include joint ventures, acquisitions and co-marketing agreements
with key hospitality, pub, travel, tourism and other associated industry companies.
? Communicate Proactively. Implementation of an investor relations program to keep shareholders informed
and to communicate proactively with Wall Street.
