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Tuesday, June 03, 2014 8:19:43 PM
My thought is, if they can't sell vodka, why can they sell brandy? And, the vodka is obviously unique, we don't know anything about the brandy.
The value of of all the contracts and all the products will not be reflected in the share price until they prove that they can execute. There's a lot of uncertainty with all of it. If Brazil fails or doesn't work out, the other "contracts" are going to looked at with a lot more skepticism, as they already are.
In my opinion, Costco is a make or break. It's the best possible place to be, but you will find out real quick if it's a product people will buy. Was the product ready for Costco? Time will tell.
Wish you all the best.
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