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Tuesday, June 03, 2014 12:39:06 AM
Fanlime is a marketplace, curated by professional athletes, which showcases their lifestyle through products and experiences. According to Marc Farrell, Founder & CEO, "Fanlime is built on the expanding sphere of influence that athletes command off the court, or off the field of play."
Fanlime works alongside its roster of professional athletes to create exclusive content and unique ecommerce opportunities related to their interests off the court, and, says Farrell, "with this emerging trend, we believe there is a powerful opportunity to convert fans into active consumers".
Fanlime is headquartered in New York, and is spearheaded by Farrell, a graduate of MIT and Harvard Business School and Roberto Muller, Executive Director and Founder of PONY and Former President of Reebok.
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