TheDirectory.com, Inc. (SEEK)

[underthecap]

And the pr also said, in addition to the networks listed, "and others..." what if they ran ads on the "and others..."

He could have requested that the ad agency keep the first round of ads low key so as not to overwhelm the call center right off the bat.

If the ads created such massive call volume that the call center couldn't handle it, that reflects poorly on the service side, and would negatively impact the whole company.